Wednesday May 29, 2013
Ronnie Choong’s death, following an accident on Saturday, is a big loss to the entertainment industry.
Choong, 53, who was the group managing director of Trend Matrix Enterprise Sdn Bhd, enjoyed phenomenal success as a nightspot entrepreneur with the launch of several popular clubs, including BeachClub, Nouvo, Rum Jungle, Poppy Garden, Passion, Sangria Island, and Warehouse, all of which are located in the Jalan P. Ramlee vicinity.
These outlets have turned the street into one of the busiest entertainment tourism streets in the heart of Kuala Lumpur.
Choong and four friends had left Kuala Lumpur for Kemaman in a big bike convoy on Saturday morning, and were returning home at 4pm when his Harley-Davidson XR1200 was involved in a collision with a car coming out of the Cherating Legend Hotel grounds.
Ronnie’s wife, Judy Choong said: “He had the biggest and kindest heart. Although he was a little aggressive and appeared strict, he never said no to anyone who needed help.
Choong began his career as a DJ at the city’s first disco, Federal Club, when just 17, before joining the Low Yat Group as sales and marketing manager of its properties division.
His early experience led him into real estate with the building of Hotel Havanita in Mersing and Lumina Kiara Condominiums.
His varied achievements even earned him the Ernst & Young Entrepreneur Malaysia award in 2004.
Choong leaves behind two children, daughter Jean, 24, and son Casey, 21.
The cortege will leave on Friday at 9.30am from Nirvana Memorial Centre, 2nd Floor, Hall 23, No 1, Jalan 1/116A, off Jalan Sungai Besi, Kuala Lumpur, for cremation at Nirvana Crematorium, Shah Alam.